Privacy
            Policy
Figure
            Software Inc.
Last
            updated January 13, 2025
This
            Privacy Policy describes how Figure Software Inc. doing business as Gems (the "Site",
"we",
            "us", or "our") [previously doing business as ShoMe] collects, uses, and discloses your
personal
            information when you visit, use our services, or make a purchase from
app.usegems.com
            (the "Site") or otherwise communicate with us (collectively, the "Services").
For
            purposes of this Privacy Policy, "you" and "your" means you as the user of the Services,
whether
            you are a customer, website visitor, or another individual whose information we have
collected
            pursuant to this Privacy Policy.
Please
            read this Privacy Policy carefully. By using and accessing any of the Services, you agree
to
            the collection, use, and disclosure of your information as described in this Privacy Policy. If
you
            do not agree to this Privacy Policy, please do not use or access any of the Services.
Changes
            to This Privacy Policy
We
            may update this Privacy Policy from time to time, including to reflect changes to our
practices
            or for other operational, legal, or regulatory reasons. We will post the revised Privacy
Policy
            on the Site, update the "Last updated" date and take any other steps required by
applicable
            law.
How
            We Collect and Use Your Personal Information
To
            provide the Services, we collect and have collected over the past 12 months personal
information
            about you from a variety of sources, as set out below. The information that we
collect
            and use varies depending on how you interact with us.
In
            addition to the specific uses set out below, we may use information we collect about you to
communicate
            with you, provide the Services, comply with any applicable legal obligations,
enforce
            any applicable terms of service, and to protect or defend the Services, our rights, and
the
            rights of our users or others.
What
            Personal Information We Collect
The
            types of personal information we obtain about you depends on how you interact with our
Site
            and use our Services. When we use the term "personal information", we are referring to
     
    
      
       
      information
            that identifies, relates to, describes or can be associated with you. The following
sections
            describe the categories and specific types of personal information we collect.
Information
            We Collect Directly from You
Information
            that you directly submit to us through our Services may include:
-
            Basic contact details including your name and email.
-
            Any subscription information collected through Stripe such as your name, billing address,
shipping
            address, payment confirmation, email address, phone number.
-
            Account information including your username and password.
-
            Customer support information including the information you choose to include in
communications
            with us, for example, when sending a message via email.
Some
            features of the Services may require you to directly provide us with certain information
about
            yourself. You may elect not to provide this information, but doing so may prevent you from
using
            or accessing these features.
Information
            We Collect through Cookies
We
            also automatically collect certain information about your interaction with the Services
("Usage
            Data"). To do this, we may use cookies, pixels and similar technologies ("Cookies").
Usage
            Data may include information about how you access and use our Site and your account,
including
            device information, browser information, information about your network connection,
your
            IP address and other information regarding your interaction with the Services.
Information
            We Obtain from Third Parties
Finally,
            we may obtain information about you from third parties, including from vendors and
service
            providers who may collect information on our behalf, such as:
-
            Companies who support our Site and Services.
-
            Our payment processors (such as Stripe), who collect payment information (e.g., bank
account,
            credit or debit card information, billing address) to process your payment in order to
fulfill
            your orders and provide you with products or services you have requested, in order to
perform
            our contract with you.
-
            When you visit our Site, open or click on emails we send you, or interact with our Services or
advertisements,
            we, or third parties we work with, may automatically collect certain information
using
            online tracking technologies such as pixels, web beacons, software developer kits,
third-party
            libraries, and cookies.
     
    
      
       
      Any
            information we obtain from third parties will be treated in accordance with this Privacy
Policy.
            We are not responsible or liable for the accuracy of the information provided to us by
third
            parties and are not responsible for any third party's policies or practices. For more
information,
            see the section below, Third Party Websites and Links.
How
            We Use Your Personal Information
-
            Providing Products and Services. We use your personal information to provide you with the
Services
            in order to perform our contract with you, including to process your payments, fulfill
your
            orders, to send notifications to you related to you account, purchases, returns, exchanges
or
            other transactions, to create, maintain and otherwise manage your account, to arrange for
shipping,
            facilitate any returns and exchanges and to enable you to post reviews.
-
            Marketing and Advertising. We use your personal information for marketing and promotional
purposes,
            such as to send marketing, advertising and promotional communications by email,
text
            message or postal mail, and to show you advertisements for products or services. This may
include
            using your personal information to better tailor the Services and advertising on our Site
and
            other websites.
-
            Security and Fraud Prevention. We use your personal information to detect, investigate or take
action
            regarding possible fraudulent, illegal or malicious activity. If you choose to use the
Services
            and register an account, you are responsible for keeping your account credentials
safe.
            We highly recommend that you do not share your username, password, or other access
details
            with anyone else. If you believe your account has been compromised, please contact us
immediately.
-
            Communicating with you. We use your personal information to provide you with customer
support
            and improve our Services. This is in our legitimate interests in order to be responsive to
you,
            to provide effective services to you, and to maintain our business relationship with you.
Cookies
Like
            many websites, we use Cookies on our Site. We use Cookies to power and improve our
Site
            and our Services (including to remember your actions and preferences), to run analytics
and
            better understand user interaction with the Services (in our legitimate interests to
administer,
            improve and optimize the Services). We may also permit third parties and services
providers
            to use Cookies on our Site to better tailor the services, products and advertising on
our
            Site and other websites.
Most
            browsers automatically accept Cookies by default, but you can choose to set your browser
to
            remove or reject Cookies through your browser controls. Please keep in mind that removing
or
            blocking Cookies can negatively impact your user experience and may cause some of the
Services,
            including certain features and general functionality, to work incorrectly or no longer be
available.
            Additionally, blocking Cookies may not completely prevent how we share information
with
            third parties such as our advertising partners.
     
    
      
       
      How
            We Disclose Personal Information
In
            certain circumstances, we may disclose your personal information to third parties for
legitimate
            purposes subject to this Privacy Policy. Such circumstances may include:
-
            With vendors or other third parties who perform services on our behalf (e.g., IT management,
payment
            processing, data analytics, customer support, cloud storage, fulfillment and shipping).
-
            When you direct, request us or otherwise consent to our disclosure of certain information to
third
            parties, such as to ship you products or through your use of social media widgets or login
integrations,
            with your consent.
-
            With our affiliates or otherwise within our corporate group, in our legitimate interests to run a
successful
            business.
-
            In connection with a business transaction such as a merger or bankruptcy, to comply with any
applicable
            legal obligations (including to respond to subpoenas, search warrants and similar
requests),
            to enforce any applicable terms of service, and to protect or defend the Services, our
rights,
            and the rights of our users or others.
User
            Generated Content
The
            Services may enable you to post product reviews and other user-generated content. If you
choose
            to submit user generated content to any public area of the Services, this content will be
public
            and accessible by anyone.
We
            do not control who will have access to the information that you choose to make available to
others,
            and cannot ensure that parties who have access to such information will respect your
privacy
            or keep it secure. We are not responsible for the privacy or security of any information
that
            you make publicly available, or for the accuracy, use or misuse of any information that you
disclose
            or receive from third parties.
Third
            Party Websites and Links
Our
            Site may provide links to websites or other online platforms operated by third parties. If you
follow
            links to sites not affiliated or controlled by us, you should review their privacy and security
policies
            and other terms and conditions. We do not guarantee and are not responsible for the
privacy
            or security of such sites, including the accuracy, completeness, or reliability of
information
            found on these sites. Information you provide on public or semi-public venues,
including
            information you share on third-party social networking platforms may also be viewable
by
            other users of the Services and/or users of those third-party platforms without limitation as to
its
            use by us or by a third party. Our inclusion of such links does not, by itself, imply any
      
     
    
      
       
      endorsement
            of the content on such platforms or of their owners or operators, except as
disclosed
            on the Services.
Children's
            Data
The
            Services are not intended to be used by children, and we do not knowingly collect any
personal
            information about children. If you are the parent or guardian of a child who has
provided
            us with their personal information, you may contact us using the contact details set out
below
            to request that it be deleted.
As
            of the Effective Date of this Privacy Policy, we do not have actual knowledge that we "share"
or
            "sell" (as those terms are defined in applicable law) personal information of individuals under
16
            years of age.
Security
            and Retention of Your Information
Please
            be aware that no security measures are perfect or impenetrable, and we cannot
guarantee
            "perfect security." In addition, any information you send to us may not be secure
while
            in transit. We recommend that you do not use unsecure channels to communicate
sensitive
            or confidential information to us.
How
            long we retain your personal information depends on different factors, such as whether we
need
            the information to maintain your account, to provide the Services, comply with legal
obligations,
            resolve disputes or enforce other applicable contracts and policies.
Your
            Rights and Choices
Depending
            on where you live, you may have some or all of the rights listed below in relation to
your
            personal information. However, these rights are not absolute, may apply only in certain
circumstances
            and, in certain cases, we may decline your request as permitted by law.
-
            Right to Access / Know. You may have a right to request access to personal information that
we
            hold about you, including details relating to the ways in which we use and share your
information.
-
            Right to Delete. You may have a right to request that we delete personal information we
maintain
            about you.
-
            Right to Correct. You may have a right to request that we correct inaccurate personal
information
            we maintain about you.
-
            Right of Portability. You may have a right to receive a copy of the personal information we hold
about
            you and to request that we transfer it to a third party, in certain circumstances and with
certain
            exceptions.
     
    
      
       
      -
            Right to Opt out of Sale or Sharing or Targeted Advertising. You may have a right to direct us
not
            to "sell" or "share" your personal information or to opt out of the processing of your personal
information
            for purposes considered to be "targeted advertising", as defined in applicable
privacy
            laws.
-
            Right to Limit and/or Opt out of Use and Disclosure of Sensitive Personal Information. You may
have
            a right to direct us to limit our use and/or disclosure of sensitive personal information to
only
            what is necessary to perform the Services or provide the goods reasonably expected by an
average
            individual.
-
            Restriction of Processing: You may have the right to ask us to stop or restrict our processing of
personal
            information.
-
            Withdrawal of Consent: Where we rely on consent to process your personal information, you
may
            have the right to withdraw this consent.
-
            Appeal: You may have a right to appeal our decision if we decline to process your request. You
can
            do so by replying directly to our denial.
-
            Managing Communication Preferences: We may send you promotional emails, and you may
opt
            out of receiving these at any time by using the unsubscribe option displayed in our emails to
you.
            If you opt out, we may still send you non-promotional emails, such as those about your
account
            or orders that you have made.
You
            may exercise any of these rights where indicated on our Site or by contacting us using the
contact
            details provided below.
We
            will not discriminate against you for exercising any of these rights. We may need to collect
information
            from you to verify your identity, such as your email address or account information,
before
            providing a substantive response to the request. In accordance with applicable laws, You
may
            designate an authorized agent to make requests on your behalf to exercise your rights.
Before
            accepting such a request from an agent, we will require that the agent provide proof you
have
            authorized them to act on your behalf, and we may need you to verify your identity directly
with
            us. We will respond to your request in a timely manner as required under applicable law.
Complaints
If
            you have complaints about how we process your personal information, please contact us
using
            the contact details provided below. If you are not satisfied with our response to your
complaint,
            depending on where you live you may have the right to appeal our decision by
contacting
            us using the contact details set out below, or lodge your complaint with your local
data
            protection authority.
International
            Users
     
    
      
       
      Please
            note that we may transfer, store and process your personal information outside the
country
            you live in, including the United States. Your personal information is also processed by
staff
            and third party service providers and partners in these countries.
If
            we transfer your personal information out of Europe, we will rely on recognized transfer
mechanisms
            like the European Commission's Standard Contractual Clauses, or any equivalent
contracts
            issued by the relevant competent authority of the UK, as relevant, unless the data
transfer
            is to a country that has been determined to provide an adequate level of protection.
Contact
Should
            you have any questions about our privacy practices or this Privacy Policy, or if you would
like
            to exercise any of the rights available to you, please email us at support@usegems.com.
For
            the purpose of applicable data protection laws, we are the data controller of your personal
information.
            Our representative in the EEA and the UK is Melinda McTeigue
(mindy@usegems.com).